Lecture on Product Launch Strategies

21 March 2019



University of Stirling, RAK campus, had the pleasure to welcome Mr. Samby Fready on 21st March, 2019 to deliver a guest lecture on the concept of “Product Launch Management, Implementation of Strategic plan and Market testing” for our UG students. It was a great opportunity for our students to get insights from a successful professional as the lecture covered various product launch strategies within the realm of Marketing Management.





Samby Fready is a marketing and a management consultant and started his career in the field of advertising and has handled various facets of business management including client acquisition, leading a sales force and ideation of marketing campaigns for clients in the finance, retail and SME sector. Samby’s most recent professional experience has equipped him with skills in budgeting, industry analysis, product viability studies and negotiation in international business and is involved in creation of SOP procedures and setting up processes and systems for e-commerce businesses in the FMCG sector.​

Software Engineering in UAE: Career Scope, Salary and Top Universities

Software Engineering in UAE: Career Scope, Salary and Top Universities

KEY HIGHLIGHTS UAE AI Strategy 2031 + smart city initiatives driving consistent demand for software engineers across every sector University of Stirling, Ras Al Khaimah: BCS-accredited BSc ...

Read more
Artificial Intelligence Courses UAE: Scope, Careers and Future Opportunities

Artificial Intelligence Courses UAE: Scope, Careers and Future Opportunities

Table of Contents The Growing Role of Artificial Intelligence in UAE Industries Why Students Are Choosing Artificial Intelligence Courses UAE What You Study in a BSc Data Science and Art...

Read more

Events See all events

News Site

Visit our news site

Many events at the University are open to the public and free of charge, but we do ask you to register for some events in advance. Please see below for information on public lectures, exhibitions and more. We look forward welcoming you to our events.


Visit our news and events site to read more